Search and AI visibility, October 2026

Search traffic, last 28 days

Figures from Google and Bing for 23 September to 20 October, compared with the 28 days before. The standout is Microsoft Copilot, which now cites casaeuro.ph several times a week.

• Visits from Google759

  Down from 827, while the site moved up the results on average, from position 6.9 to 6.3. Most visits come from people searching for Casa Euro, Villeroy & Boch, EuroCave and Alessi by name.

• Visits from Bing32

  Up from 22. Bing also powers Copilot, so the About and Contact headings restored this week help on both.

• Times Copilot cited casaeuro.ph43

  Up from 6. The most cited pages are the EuroCave compact wine cabinet, the homepage and the Baccarat home decor collection.

• Pages in Google1,097

  Product listings, breadcrumbs and page speed all show no errors in Google's own checks.

Done this month

• 22 newer collections now have their own Google description. Winter Glow, Design Naif, the Philippe Starck collection and Best Sellers show a clear summary in search results instead of a snippet Google picks at random.Live
• 10 collection descriptions corrected. Some quoted product counts that had drifted, such as 162 Villeroy & Boch glasses when the collection holds 62. They can no longer go out of date.Live
• The Edit guides have their own search descriptions. The wine cabinet, watch winder and formal table guides now show a clean summary in Google.Live
• 55 images described for search and screen readers. All of Winter Glow, the MetroChic glassware, the La Boule sets, brand logos and banners can now appear in image search. Three that named the wrong brand were corrected.Live
• About Us and Contact have their page headings back. Both pages lost them when the new design went live in August. Google and Bing can now read what each page is about.Live
• A homepage title that says what Casa Euro sells and where. Google now shows "Casa Euro | Luxury European Homeware in the Philippines", with a description short enough to display in full.Live
• A Casa Euro introduction for AI assistants. A new Casa Euro at a Glance page sets out every brand you carry, all eight showrooms and how delivery works, in plain facts AI tools can quote. It is linked from the footer of every page.Live

What shoppers hear when they ask AI assistants

EuroCave is the model to copy. AI tools name Casa Euro because EuroCave's own website does. The other brands need the same signal, from their store finders and from articles on your site that answer the question directly.

• EuroCave wine cabinet Philippines distributor
  Casa Euro named, with both BGC addresses
• Where to buy Baccarat crystal Philippines
  No Philippine answer

  Article 5 below is written to change this.

• Alessi Philippines store
  Points to an older distributor

  Article 6 below is written to change this.

• Casa Euro Philippines reviews
  Press coverage only

  Your eight showrooms hold 60 Google reviews between them, nearly all five stars, with 4 to 12 each. Online orders have brought in none yet from 23 requests, which is normal for high-value pieces.

Six articles for The Edit

Each one answers a question shoppers are asking right now, and ends with short questions and answers that Google and AI assistants can quote. All six are written, with product photos from your store, and each links to the products and collections it features.

• 

  Luxury Christmas Gifts by Budget

  Answers: “What Christmas gift can I buy under ₱5,000?”

  Sorted from stocking stuffers to statement pieces, built on the picks already running in your Instagram gift guide series.

  Publish by 3 November
• 

  Gifts for the Host: What to Bring This Christmas

  Answers: “What do I bring to a Noche Buena or Christmas party?”

  Host gifts sorted by the kind of gathering, from the quick drop-by to the family Noche Buena.

  Publish by 10 November
• 

  Luxury Wedding Gift Ideas in the Philippines

  Answers: “What is a good wedding gift in the Philippines besides cash?”

  Gifts for the couple, including a section for ninongs and ninangs, timed for the December wedding season.

  Publish by 17 November
• 

  How to Set a Christmas Table for Noche Buena

  Answers: “How do I set a table for Noche Buena?”

  A step-by-step table using Winter Glow and Toy’s Delight, so the Christmas collections have a guide that sells them.

  Publish by 24 November
• 

  Where to Buy Authentic Baccarat Crystal in the Philippines

  Answers: “Where can I buy authentic Baccarat in the Philippines?”

  Today AI assistants give no Philippine answer to this question. This guide gives them one to quote.

  Publish once your distributor wording is confirmed
• 

  Alessi Design Icons Worth Owning

  Answers: “Where can I buy Alessi in the Philippines?”

  The Alessi design classics you carry, written so AI assistants point shoppers to Casa Euro instead of an older distributor.

  Publish once your distributor wording is confirmed

A few details to finish the articles

These go into the gift guides so shoppers know what to expect when they order.

• Gift wrappingDo you offer it, and is it free or branded?
• Christmas deliveryThe last order dates for Metro Manila and for the provinces.
• Engraving or personalisationCan any pieces carry initials or a date?
• ExchangesHow gift exchanges and duplicate wedding gifts are handled.
• Your showroomsThe current list, so every guide names the right locations.
• Distributor wordingThe exact way you can describe Casa Euro for Baccarat, Alessi and Villeroy & Boch, for example official distributor or authorised retailer.
• A name for the bylineArticles with a named author are trusted more by Google and by shoppers.

Coming next

• Publish the six articles on a weekly rhythm through November, linked from the homepage and menu.November
• Store finder listings on the Baccarat, Alessi, Villeroy & Boch and WOLF global websites, with your help reaching each brand's regional contact.Needs Casa Euro
• Put your showroom reviews to work online. Your team already asks showroom customers for reviews, and the 60 they have collected average close to five stars. Shoppers buying a wine cabinet or a chandelier rarely review the product itself. So the website will draw on those showroom reviews, and product review requests will focus on giftable pieces like Alessi and glassware where order volume is higher.November