Casa Euro deliverables
Search and AI visibility · setup plus July to October 2026 · prepared by Tiara
Casa Euro already has a strong following on social media, and search does a different job alongside it. Social is where people discover the brand. Search and AI answers (when Google's AI Overview or Microsoft Copilot names Casa Euro while answering a question) are where shoppers go once they have decided to buy and want to know where. This report covers the work that puts Casa Euro in front of them at that moment, right down to the "where do I buy this in the Philippines" questions people already ask. The site's search health score (a 0 to 100 check of how easily Google can find and trust the site) has risen from 56 in March to 80 in October, and the sections below show what changed and why it matters next to a strong social presence.
Why this matters alongside social
Social media
Builds awareness and keeps Casa Euro top of mind with the people who follow the brand. Each post has its moment in the feed, so reach comes from posting regularly.
Search & AI answers
Reaches people who have already decided to buy and are asking where to get it. A product page or guide that is set up well keeps bringing in visits and AI mentions long after it goes live, without paying for each click.
Where the next sales are. Ask an AI assistant where to buy Baccarat in the Philippines today and it gives no Philippine answer. Ask about Alessi and it points to an older distributor. Both are shoppers ready to buy, and social posts don't reach them, because AI assistants build these answers from websites rather than social feeds. The Baccarat and Alessi articles going live in December are written to answer exactly these questions with Casa Euro.
Search and AI results
These are the month-by-month results since work started in July, taken from Google Search Console and Bing on 9 November. November covers the first eight days only (the first five on Bing), so it shows direction rather than a full month.
Google visits from search, July to the September peak
Average Google position (lower is better), improving every month
Monthly appearances in Google's AI answers
Times Microsoft Copilot cited Casa Euro, best month October
*November figures cover 8 days of search data (5 on Bing) and are shown as direction, not a finished month.
Month by month
| Month | Google visits | Times shown on Google | Average Google position | Google AI answers | Bing visits | Times shown on Bing | Copilot citations |
|---|---|---|---|---|---|---|---|
| July | 765 | 87,851 | 7.9 | 4,761 | 26 | 3,244 | 68 |
| August | 824 | 97,280 | 7.5 | 8,559 | 42 | 3,587 | 17 |
| September | 909 | 85,048 | 6.6 | 7,047 | 26 | 5,352 | 5 |
| October | 825 | 79,377 | 6.3 | 10,132 | 36 | 5,468 | 78 |
| November so far | 274 | 17,532 | 5.9 | 2,977 | 7 | 1,279 | 1 |
The clearest gains are in where Casa Euro ranks and how often AI answers feature it. The average Google position has improved every single month, and appearances in Google's AI answers more than doubled between July and October. November is running ahead of that pace, with close to 3,000 AI appearances and 274 visits in eight days. Google visits climbed from July to a September high and held above 800 through October, while Google is now showing the site for fewer broad searches and ranking it higher for the ones that matter, which is why the number of times shown eased as the position improved. On Bing, the number of times Casa Euro is shown rose by about 70% between July and October.
Google search
In the last 28 days, Casa Euro showed up in Google 71.3K times across 1,386 different searches and earned 790 visits, close to the 806 of the month before. Searches for watch winders have doubled, and people are now typing "casaeuro" as one word five times as often, which tells us more shoppers are looking for the store by name.
| What people searched | Visits now | Before |
|---|---|---|
| casa euro | 97 | 103 |
| villeroy and boch philippines | 33 | 43 |
| casaeuro | 16 | 3 |
| watch winder philippines | 14 | 7 |
| watch winder | 13 | 11 |
| villeroy and boch | 10 | 11 |
| watch case | 7 | 4 |
| alessi philippines | 7 | 14 |
| wolf watch winder | 6 | 2 |
| eurocave philippines | 6 | 10 |
| baccarat philippines | 5 | 4 |
"Baccarat" on its own showed Casa Euro 14,360 times, which is why the Where to Buy Authentic Baccarat article is in the December lineup. The December Alessi article goes after the dip in "alessi philippines".
Google AI answers
In the last 28 days, Google's AI answers featured Casa Euro pages 10.2K times, about half as many again as the 28 days before. These are the pages Google's AI leans on most.
| Page | Now | Before |
|---|---|---|
| Octavie Champagne Flute | 476 | 378 |
| Homepage | 447 | 410 |
| Villeroy & Boch collection | 368 | 248 |
| Orient Crown watch winders | 263 | 224 |
| Villeroy & Boch dinnerware sets | 230 | 143 |
| WOLF | 220 | 123 |
| Villeroy & Boch cutlery | 190 | 80 |
| Baccarat | 176 | 162 |
Bing and Microsoft Copilot
Bing sent 160 visits over the last six months and showed Casa Euro 24,400 times, with the most visits coming from searches for "casa euro", "watch winder", "eurocave", "villeroy & boch" and "casa euro podium". Copilot answers draw on Bing, and Copilot citations (when Microsoft's AI assistant names Casa Euro in its answer) come in bursts rather than a steady line: 68 in July, a quiet September, then 78 in October, the best month so far. These are the pages Copilot quotes most often.
| Page | Copilot citations, last 6 months |
|---|---|
| EuroCave V-059 compact wine cabinet | 25 |
| Showroom locations | 22 |
| Statement mugs collection | 18 |
| Everyday Classic II tumblers | 16 |
| Piemont serving spoon | 11 |
| Homepage | 11 |
| Baccarat bar and drinkware | 11 |
| WOLF watch winders | 10 |
The showroom locations page being the second most quoted page shows the matching showroom details are paying off, since that is the page AI assistants now use to tell shoppers where to find Casa Euro.
What AI assistants say about Casa Euro
| Question asked | Where it stands |
|---|---|
| Where to buy EuroCave in the Philippines | Casa Euro is named |
| Where to buy Baccarat in the Philippines | No Philippine answer yet. The December Baccarat article answers it. |
| Where to buy Alessi in the Philippines | Points to an older distributor. The December Alessi article answers it. |
| Casa Euro reviews | Press coverage only. Product reviews are building this up. |
Google Business Profile
All four showrooms have verified Google profiles: Greenbelt, Mitsukoshi, S Maison and The Podium. Together they hold about 60 Google reviews at close to a perfect 5.0, with Greenbelt at 5.0 from 8 reviews. Showroom details on the website now match these profiles, so Google and AI assistants give shoppers the same address and hours everywhere. On the store itself, the reviews app has sent 23 review requests, and the first product reviews will start to appear on product pages as customers reply.
Search health score
The overall score has moved from 56 in March to 71 in June and 80 in October, with 1,097 pages now indexed by Google. Reputation now also counts how AI assistants describe Casa Euro, on top of Google reviews and press. The showroom reviews are as strong as ever, and the product reviews now coming in, along with the December Baccarat and Alessi articles, are what lift this score next.
Reports
- October report: the full results and baseline from 23 October.
- October search and AI audit: the detailed site check behind the score of 80.
The March and June audits are available too if Casa Euro would like the earlier history.
Next
- Publish the six gift-season articles in time for Christmas shopping.
- Pinterest launch in November, then 12 to 16 new pins every month from January.
- November report, measured against the October baseline, now with Pinterest results.
- Begin brand and press link outreach.
- Shopify app review before the end of December.
Operational detail: setup checklist, monthly task log and Pinterest posting calendar
Setup
Setup covered the urgent fixes and the technical groundwork. Here is each item in the setup plan and where it stands.
| Item | Status |
|---|---|
| Old contact and FAQ links redirected to the current pages | Done |
| Clear page heading on the homepage, collections and key pages | Done |
| Homepage and Locations search descriptions | Done |
| Showroom address, phone and opening hours readable by Google | Done |
| FAQ answers and page paths shown to search engines | Done |
| Plain-English brand summary for AI assistants | Done as the Casa Euro at a Glance page (October) |
| Check that Google can see the full product listings | Done |
| Product reviews app installed and sending review requests | Done |
| Ended WOLF sale page removed from search listings | Done |
| Slow gift registry script kept off the main pages | Done |
| Site security settings and AI assistant access rules | Ready to apply once we have Cloudflare access |
Monthly plan, July to October
| Item | What was delivered |
|---|---|
| Blog articles | The Edit launched in July with three guides: setting a formal table with Villeroy & Boch, choosing a wine cabinet in the Philippines, and watch winders. A content calendar followed in August. Six gift-season articles were written in October and go live through November and December, in time for gift shopping. That makes nine articles across the four months. |
| Reporting | Progress report on 11 July, a value summary in September and the full October report on 23 October, which sets the baseline for every report from here. |
| Product and collection search text | Search titles on 84 collections in July, so whole ranges show up for searches like "wine cabinet" or "crystal vase". Product descriptions rewritten in July and August across 913 products, so each one reads clearly to Google and AI assistants as well as shoppers, with size and specification tables on about 700. Sizes added to 148 more products in September, so "will it fit" questions get an answer on the page, and 90 further search and image descriptions in October. |
| Information for search engines | Business, page path, FAQ and showroom details added in July, kept up to date as products change. |
| AI search visibility | Full search and AI visibility audit in October. Copilot citations rose from 6 to 43. |
| Site health | Image descriptions on about 914 products (July), so product photos can appear in Google image results. Header menus restored and the Locations map fixed (September). Page headings restored and a new homepage title (October). |
| Casa Euro's Pinterest profile and nine boards opened on 9 November with the first eight pins live, and the rest of the sixty go out through to the end of December, fifteen for each month from July to October. Each article on The Edit becomes a set of pins using its own product photos, and the hero pieces from Instagram join them, so the boards look like the brand people already follow. Every pin leads back to the store, which gives Casa Euro a second place to be found by people searching for gifts and home ideas. | |
| Brand and press links | Starts in November with each brand's official store finder, then Philippine lifestyle and interiors press. |
| Shopify app review | Scheduled for December, as the quarterly check. |
Month by month, work delivered
| Month | Highlights |
|---|---|
| July | Business, page path, FAQ and showroom details for search engines. EuroCave brought together on one page. Search titles on 84 collections. Image descriptions on about 914 products. The Edit launched with three guides. Locations page live. Progress report. |
| August | Store feedback applied across the site. Product description rewrite completed on 913 products, with specification tables on about 700. Content calendar prepared. |
| September | Header menus restored. Sizes added to 148 products. Locations map fixed. Value summary. |
| October | Search and AI visibility audit, with the score at 80. 90 search and image descriptions. Page headings restored and a new homepage title. Six gift-season articles written. October report. Casa Euro at a Glance page live. |
Posting plan, article by article
Every article on The Edit gets its own Pinterest covers, followed by pins of the pieces it features. The three July guides went onto the boards first, with eight pins live on 9 November. The six gift-season articles go live through November and December, and each one's pins follow once its article is up, so the dates below move with it and every pin lands while people are shopping for that occasion. The other fifty-two pins go out about once a day through to 28 December, sixty in all.
Luxury Christmas Gift Ideas by Budget
Answers: “What Christmas gift can I buy under ₱5,000?”
| Date | Pin | Board |
|---|---|---|
| 12 Nov | Luxury Christmas Gift Ideas by Budget Cover | The Edit by Casa Euro |
| 13 Nov | Christmas Gifts Under ₱5,000, ₱10,000 and ₱25,000 Cover | Luxury Christmas Gift Ideas Philippines |
| 13 Nov | Alessi Kaleidos Basket | Luxury Christmas Gift Ideas Philippines |
| 15 Nov | Baccarat 4 Elements Scented Candle | Luxury Christmas Gift Ideas Philippines |
| 16 Nov | Villeroy & Boch Fleur Vert Vase | Home Decor and Lighting |
| 17 Nov | Villeroy & Boch La Petite Boule Memphis | Luxury Christmas Gift Ideas Philippines |
| 18 Nov | Alessi Anna G. Corkscrew | Italian Design Icons by Alessi |
| 19 Nov | Single Watch Winder in Green | For the Collector: Wine and Watches |
8 pins
Gifts for the Host
Answers: “What do I bring to a Noche Buena or Christmas party?”
| Date | Pin | Board |
|---|---|---|
| 20 Nov | Host Gift Ideas for Christmas Parties Cover | The Edit by Casa Euro |
| 21 Nov | Gifts for the Host This Holiday Season Cover | Luxury Christmas Gift Ideas Philippines |
| 22 Nov | Château Baccarat Decanter | Crystal and Glassware |
| 23 Nov | Octavie Champagne Flute | Crystal and Glassware |
| 24 Nov | Alessi Diabolix Bottle Opener | Italian Design Icons by Alessi |
| 25 Nov | Alessi Blow Up Citrus Basket | Italian Design Icons by Alessi |
| 26 Nov | Villeroy & Boch Collier Blanc Vase Perle | Home Decor and Lighting |
7 pins
How to Set a Christmas Table
Answers: “How do I set a table for Noche Buena?”
| Date | Pin | Board |
|---|---|---|
| 27 Nov | How to Set a Christmas Table Cover | The Edit by Casa Euro |
| 28 Nov | Christmas Table Ideas with Villeroy & Boch Cover | Christmas Table Setting Ideas |
| 29 Nov | Villeroy & Boch Winter Glow Dinner Plate | Christmas Table Setting Ideas |
| 1 Dec | Winter Glow Snow Globe | Christmas Table Setting Ideas |
| 1 Dec | Winter Glow Christmas Tree | Christmas Table Setting Ideas |
| 2 Dec | Villeroy & Boch Toy's Delight Plate | Christmas Table Setting Ideas |
| 4 Dec | Winter Bakery Delight Pastry Box | Luxury Christmas Gift Ideas Philippines |
7 pins
Luxury Wedding Gift Ideas in the Philippines
Answers: “What is a good wedding gift in the Philippines besides cash?”
| Date | Pin | Board |
|---|---|---|
| 13 Dec | Luxury Wedding Gift Ideas in the Philippines Cover | The Edit by Casa Euro |
| 14 Dec | Wedding Gifts They Will Use for Years Cover | Wedding Gift Ideas Philippines |
| 15 Dec | Villeroy & Boch La Boule Dinner Set | Wedding Gift Ideas Philippines |
| 16 Dec | Alessi Coffee Gift Set | Wedding Gift Ideas Philippines |
| 17 Dec | Baccarat Louxor Vase in Red | Crystal and Glassware |
| 18 Dec | Baccarat Harmonie Tumblers in Pastel | Crystal and Glassware |
| 19 Dec | Crafted Breakfast Set for Two | Wedding Gift Ideas Philippines |
7 pins
Where to Buy Authentic Baccarat in the Philippines
Answers: “Where can I buy authentic Baccarat in the Philippines?”
| Date | Pin | Board |
|---|---|---|
| 20 Dec | Where to Buy Authentic Baccarat in the Philippines Cover | The Edit by Casa Euro |
| 21 Dec | Baccarat Masséna Glass | Crystal and Glassware |
| 22 Dec | Baccarat Harcourt 1841 Glass | Crystal and Glassware |
| 23 Dec | Baccarat Mille Nuits Tumblers | Crystal and Glassware |
4 pins
Alessi Design Icons Worth Owning
Answers: “Where can I buy Alessi in the Philippines?”
| Date | Pin | Board |
|---|---|---|
| 24 Dec | Alessi Design Icons Worth Owning Cover | The Edit by Casa Euro |
| 25 Dec | Alessi Kettle with Bird-Shaped Whistle | Italian Design Icons by Alessi |
| 26 Dec | Alessi Juicy Salif by Philippe Starck | Italian Design Icons by Alessi |
| 27 Dec | Alessi Pulcina Espresso Maker | Italian Design Icons by Alessi |
| 28 Dec | Alessi Girotondo Basket | Italian Design Icons by Alessi |
5 pins
How to Set a Formal Table: A Villeroy & Boch Guide
Answers: “How do I set a formal dinner table?”
| Date | Pin | Board |
|---|---|---|
| 9 Nov | How to Set a Formal Table, Step by Step Cover | The Edit by Casa Euro |
| 9 Nov | Formal Table Setting Guide with Villeroy & Boch Cover | Elegant Dining and Tableware |
| 9 Nov | Table Setting Basics for the Holidays Cover | Christmas Table Setting Ideas |
3 pins, all live
The Complete Guide to Wine Cabinets in the Philippines
Answers: “Which wine cabinet works in a hot, humid climate?”
| Date | Pin | Board |
|---|---|---|
| 9 Nov | The Complete Guide to Wine Cabinets in the Philippines Cover | The Edit by Casa Euro |
| 9 Nov | Choosing a Wine Cabinet for a Hot Climate Cover | For the Collector: Wine and Watches |
| 9 Nov | Wine Storage Ideas for Your Home Cover | For the Collector: Wine and Watches |
3 pins, all live
Watch Winders 101
Answers: “Do I need a watch winder, and how do I choose one?”
| Date | Pin | Board |
|---|---|---|
| 9 Nov | Watch Winders 101: Do You Need One? Cover | The Edit by Casa Euro |
| 9 Nov | How to Choose a Watch Winder Cover | For the Collector: Wine and Watches |
2 pins, all live
From Instagram
Fourteen hero pieces from Casa Euro's Instagram run between the article pins, about every three days, so the boards carry the same look people already follow.
| Date | Pin | Board |
|---|---|---|
| 14 Nov | Orient Crown 9-Piece Watch Winder Safe Box | For the Collector: Wine and Watches |
| 17 Nov | Baccarat Ginkgo Vase | Crystal and Glassware |
| 20 Nov | Villeroy & Boch Boston Goblet | Elegant Dining and Tableware |
| 24 Nov | Baccarat Baby Candy Light | Home Decor and Lighting |
| 27 Nov | Alessi Caffa Travel Mug | Italian Design Icons by Alessi |
| 30 Nov | Alessi Discolo Centerpiece | Italian Design Icons by Alessi |
| 3 Dec | Villeroy & Boch Château Septfontaines | Elegant Dining and Tableware |
| 6 Dec | Alessi Kuru Kuru Pitcher by Naoto Fukasawa | Italian Design Icons by Alessi |
| 9 Dec | EuroCave Champagne Cabinet | For the Collector: Wine and Watches |
| 12 Dec | Alessi Plissé Capsule Coffee Machine | Italian Design Icons by Alessi |
| 15 Dec | Alessi AR04 Table Lamp | Home Decor and Lighting |
| 18 Dec | Villeroy & Boch Old Luxembourg | Elegant Dining and Tableware |
| 22 Dec | Baccarat Véga Glass | Crystal and Glassware |
| 25 Dec | Baccarat Clochette Nomadic Lamp | Home Decor and Lighting |